You have some good ideas here, and I don’t mean to nitpick, but every paragraph in this piece either has needless commas or commas in the wrong place.

I think the quality of your writing DOES matter. Greatly. I don’t want to be mean, but this is a piece on better communication, so…

Your subtitle reads, “It’s not the quality of their writing, that counts.” The comma after “writing” isn’t needed in that sentence.

Your first sentence nearly stopped me from reading the rest. You wrote: “Most bloggers who have been in the game for a while, will be capable to communicate an idea reasonably well.”

The comma is unnecessary after “while”, and “will be capable to communicate” reads poorly and might read better if you move it out of the passive and into the active: “Most bloggers who have been in the game for a while can communicate ideas reasonably well.”

You might want to take another look at this one, too: “But most of us certainly aren’t so good, that we will win a price for our writing.”

I get it that your focus here is on ideas rather than quality, but if grammar is clunky and punctuation is all over the place, your ideas get lost in the mess.

Yes, the ability to inspire is what most bloggers work toward, but if bloggers want loyal readers they have to write, rewrite, and rewrite again. They not only have to know what they’re trying to say, they have to know how to say it.

I work hard at making sure every word says what I want it to say. (Not that I always succeed.) Of course I hope I’m inspiring readers, but first I have to keep them reading. If my sentences are messy they’re not going to read to the end. And that’s my fault, not theirs.